The abundance of data or Big Data as we like to call it, has ushered in an era of data driven marketing. Massive volumes of data from the various digital channels, is providing marketers with valuable customer insights to create more personalized, relevant and effective marketing campaigns.
Sales prospecting refers to the process through which companies reach their potential customers in order to find more business. Essentially, sales prospecting is the first part of every sales process. It comes before follow-up communication, qualification of leads and sales activity, and that’s why at Corporate360, we take it seriously to help our customers.
Maintaining accurate customer data in CRM systems can help identify upsell, cross-sell opportunities. Also, it helps to send relevant marketing materials to the right audience at the right time, which helps to improve branding. Integrated and quality data can help save sales reps 4+ hours a week from prospects research and help close 50% more deals.
Emails have time and again proven to be the most effective marketing channel. They enable businesses to reach out to their target audience with their value proposition directly without the increasing market noise. Here are some email marketing statistics from the three major players in the B2B email marketing world:
Even with growing lead generation methods for IT companies, generating quality sales leads is still a daunting task. Let’s learn how to generate sales ready leads for IT Marketers.
For those in IT marketing, everyone has own demand generation strategies. Even with growing lead generation methods for IT companies, generating quality sales leads is still a daunting task.
It can be difficult to stand out, but you just need the tips and tricks that actually work. Let’s go through six go-to-market strategies to discover IT sales leads.
One of the most common objectives stated by sales managers and reps is to shorten their business’s sales cycle. Even though most of them have optimized their process over time, they continue wanting to improvise on it as time passes and market needs change.
Competitive intelligence is the process of defining, gathering, analyzing and sharing relevant information about products, customers, competitors, etc. It helps marketing managers and businesses make strategic decisions for their organization.
Competitive intelligence is now considered a valuable, integrated component of business marketing and sales processes. The competitive advantage in a campaign comes from a company’s products or services, innovations, team, marketing campaigns and most importantly, their customers. It takes a collaborative approach to build competitive and marketing intelligence to enhance a campaign’s effectiveness.
Consumers today are mostly running into scrappy and inconsistent experiences with companies – they are constantly being marketed irrelevant content and products. This hasn’t just led to consumer frustration, but a gradual brand erosion.
And what comes off from brand erosion, are exponentially dipping ROIs.
Account-Based Marketing (ABM) identifies insights, integrated marketing initiatives and sales alignment requirements to deliver and measure impact with target groups of customers and prospects. ABM looks at the entire customer lifecycle, including insights to support better execution and revenue outcomes.
Remember the times when you randomly got a message from a company promoting its products and services, that left you wondering who shared your contact details with them? Well, that form of marketing is called push broadcasting.
Competitive intelligence is considered a valuable integrated asset of the marketing and sales process.
Today, every business out there – irrespective of the industry, has so many others offering the same or similar products/services to the same target audience. It is increasingly becoming difficult for them to stand out.
Did you know that…
60% of prospects read marketing emails?
66% of prospects make a purchase due to predictive email marketing?
Emails are 3 times more effective in prompting a purchase and the average order value is 17% higher than that of the social media platforms?
If you have been following industry trends closely over the last few years, you would know by now that the importance of relevance has increased by manifolds.The consumer market does not want to be bombarded with irrelevant marketing messages and ad campaigns.
With the evolution of technology came the two biggest advancements ever in human life – internet and the smartphone. Of course, now you can club it with social media and get the perfect chaotic mess – especially if you’re a business.
Big Data is the critical must have resource for marketers and sales professionals in today’s global business environment. Marketers are increasingly looking for information on identifying the right prospect at the right time to send the right message.
In a relatively short period of time, technological advancements have permanently transformed the way sales and marketing campaigns are being implemented today to build leak proof pipelines, grow businesses, win market shares and expand globally.
Are you someone who thinks that the entire data volume offered by a vendor is going to make it to the list of your new customers?
The harsh truth about marketing data is, that not everyone in your target audience is your ideal customer.
B2B Marketers are now able to access data from cloud environment that caters to their industry targets they approach each day, empowering them to grow with the relevant prospecting data they need. The Internet has given accessibility of Big data to businesses around the world, that can be accessed from any device.